Maria Shriver

Project360 and Threads for Thought Team Up to Help Make Alzheimer’s A Memory

By Leigh Fleet

As one of the founders of Threads for Thought, a company whose core mission is to be sustainable and do good, I am always excited when Threads for Thought does a campaign to support the Alzheimer’s Association.

On a personal level, it was hard for me to watch a noble and proud man, my grandfather Colonel Gabriel A. Ivan, suffer and lose the long battle to Alzheimer’s.  As I visit his resting place in Arlington Cemetery, I am saddened that a man, who helped the United States Army win battles in World War II, could not win his personal battle with this terrible disease. Though I have many fond memories of my grandfather, I also remember the angst that family members and friends carried with them during his last years.

I am comforted that organizations such as the Alzheimer’s Association are making strides in research while supporting caregivers and loved ones.

Last year Project360 & Threads for Thought joined together with Bloomingdales to host a "Think Purple Now" event which raised over $25,000 for Maria Shriver’s March on Alzheimer’s. This September, in honor of World Alzheimer’s Month, Project360 & Threads for Thought are opening the online pop-up store Shop Purple Now.

The online pop-up store will feature a variety of purple fashionable items for both men and women and 25% of all Shop Purple Now online sales will go to the Alzheimer’s Association. Shop now and join Project360 and Threads for Thought to help make Alzheimer’s a memory!

3 Shop Purple Now Must Haves

The Unforgettable Bracelet

This leather wrap bracelet was made exclusively for Maria Shriver. Chose from either an antique gold or an antique silver “UNFORGETTABLE” plate. Both colors are available in large and small. The wrap bracelet looks great on men and women and pairs well with other fashion bracelets.

Women’s Short Sleeve Tee

This Threads for Thought best fitting tee is perfect to wear and layer for fall, especially in this beautiful hue of purple. This super soft shirt is made from organic cotton and polyester recycled from plastic bottles!

Men’s Zip Hoodie

This Threads for Thought hoodie is always one of our best sellers! Its heather purple color and lightweight fleece fabric make it a great item to throw on during those cool fall days.

As the Alzheimer's Association says: the end of Alzheimer's starts with me. And it also starts with you. Let's end this disease together.

Leigh Fleet is Director of Philanthropic Initiatives for Threads for Thought. Leigh co-founded Threads for Thought along with Eric Fleet in 2006 and currently represents Threads for Thought's charitable partnerships. Previously, Leigh taught early childhood at New Jersey progressive school Stevens Cooperative and has a background in both elementary and special education.