This week, we honor Gregg Renfrew, the founder and CEO of the all-natural skincare company Beautycounter. Renfrew was inspired to start the company after realizing how difficult it is to remove chemicals from our homes. Now, she has started a movement of women across America who are selling these products and who feel empowered to advocate for ways to keep our families safe.
1. How are you changing the beauty industry?
In the U.S., we have a $62 billion cosmetic and personal care industry that is currently governed by 1 1/2 pages of legislation that have not been updated since 1938. We want to educate people about the need for safer ingredients. We want to provide a solution through products. And, we spend a lot of time advocating for more health-protective laws in Washington, so these laws get updated for all Americans.
2. When you turned 40, you asked yourself, “Am I really doing what I was put on this Earth to do?” The answer you came up with was no.
I really felt that if I died that day, I hadn’t done all that I could do to make this Earth a better place. Beautycounter has really become not only my passion, but a calling for me. I feel that when we as women band together, we can do extraordinary things.
3. What are you most proud of?
We didn’t set out to empower women, but it was a byproduct. We’ve empowered almost 30,000 people with an economic opportunity, and to see what that’s done for their families and their lives—the fact that they have a job that lets them be at home with their kids or support their families—it’s been by far the most rewarding thing.
Gregg Renfrew is a true Architect of Change. She is creating a more caring, conscious and compassionate community. To learn more about Beautycounter, go here.
Watch Maria interview Gregg on Facebook Live here.